MAHISA, Rindang Kurniati; 						PERMADI, Lalu Adi; 						DARWINI, Sri.
 ANALISIS PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP BRAND AWARENESS TELEPON SELULER MEREK OPPO (STUDI PADA PEKERJA KANTORAN DI KOTA MATARAM).
<strong>Jurnal Riset Manajemen</strong>, [S.l.], v. 19, n. 2, p. 86-97, sep. 2019.
ISSN 2622-7460.
Available at: &lt;<a href="https://jrm.unram.ac.id/index.php/jrm/article/view/39" target="_new">https://jrm.unram.ac.id/index.php/jrm/article/view/39</a>&gt;. Date accessed: 25 apr. 2024.
doi: <a href="https://doi.org/10.29303/jrm.v19i2.39">https://doi.org/10.29303/jrm.v19i2.39</a>.