PENGARUH TRUST DAN EASY OF USE TERHADAP MINAT BELI ULANG PADA MARKETPLACE SHOPEE DI KOTA MATARAM

  • I Gusti Agung Ayu Alit Masarianti P Mahasiswa FEB Unram
  • Sri Darwini
  • Muhammad Mujahid Dakwah
DOI: https://doi.org/10.29303/jrm.v19i1.35

Abstract

This research entitled the influence of Trust and Easy Of Use on Repurchase Interests in the Shopee Marketplace in the City of Mataram. The purpose of this research is to examine the influence of Trust and Easy Of Use on Repurchase Interests in Shopee Marketplace in Mataram Mataram City or associative. The study was conducted on a sample of consumers who had conducted transactions at the Shopee marketplace with 50 respondents with criteria for consumer samples aged 16 to 40 years, having access to applications or websites from the Shopee marketplace and having the desire to shop online at the Shopee marketplace. Data were then analyzed using multiple regression analysis.


The results of the research show that the trust variable influences the repurchase intention positively but not significantly. And the results of the easy of use variable have a positive and significant repurchase intention.


 


Key Words: Trust, Easy Of Use, Repurchase Interests, Marketplace

Published
2019-08-11
How to Cite
MASARIANTI P, I Gusti Agung Ayu Alit; DARWINI, Sri; DAKWAH, Muhammad Mujahid. PENGARUH TRUST DAN EASY OF USE TERHADAP MINAT BELI ULANG PADA MARKETPLACE SHOPEE DI KOTA MATARAM. Jurnal Riset Manajemen, [S.l.], v. 19, n. 1, p. 20-32, aug. 2019. ISSN 2622-7460. Available at: <https://jrm.unram.ac.id/index.php/jrm/article/view/35>. Date accessed: 18 apr. 2024. doi: https://doi.org/10.29303/jrm.v19i1.35.
Citation Formats
Issue
Vol 19 No 1 (2019): JRM Maret 2019
Section
Articles

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