KELAYAKAN KEUANGAN PENGEMBANGAN USAHA AIR MINUM DALAM KEMASAN (AMDK) DI PULAU LOMBOK

Abstract

This study intends to assess the feasibility of the financial aspects of the planned expansion of a new business in the production of Packaged Drinking Water (Air Minum Dalam Kemasan, AMDK) on Lombok Island. The object of the research was the Perusahaan Daerah Air Minum Giri Menang. This research was conducted using a quantitative method approach to calculate financial data such as investment costs, working capital, cost of goods sold, estimated profit and loss, production costs, and cash flow. In the context of building an AMDK factory on the Lombok that will produce bottled mineral water in gallons, bottles and glass, investment in the form of land, buildings, machinery, vehicles and inventory is needed, as well as working capital needs, amounting to Rp 8,735,086,000 (eight billion seven hundred thirty five million eighty six thousand rupiah). Analysis of financial feasibility assessment using criteria such as Payback Period (PP), Net Present Value (NPV), Profitability Index (PI), Internal rate of return (IRR), Sensitivity analysis, and investment comparison analysis. Calculation of investment feasibility analysis conducted by PDAM Giri Menang for the establishment of an AMDK business on Lombok using the Software Decision Support System (DSS). The results of this study indicate that the establishment of an AMDK factory on the island of Lombok is financially viable as evidenced by the positive NPV results; IRR is greater than the interest rate (27%), and the payback period is relatively short (3.16 years). Whereas the sensitivity analysis shows that the interest rate required in this investment scheme is 10%. The required interest rates are still below the positive NPV limit so they are still profitable in terms of money over time. Likewise, if compared with alternative investments in the form of bank deposits, with a deposit interest rate in effect in 2018 a maximum of 7%, the resulting NPV of Rp. 5,779,691,014, - which is lower than the NPV for the more profitable AMDK business.